I had no choice but to say it…

This week I cried on a bus.

Well, more like was choking on my own tears because Mama and Papa raised no bitch.But boy oh boy I let my soul out that evening crying in my shower.Talking about a breakpoint of the main character in the movie.This character development has to stop for a minute bc I’m about to lose it for real.

Well, well, well. Where do I even begin?

The bureaucracy took 5 years off my life by taking forever to approve my documents so that I could launch my beautiful Signature Guide and just now it took an extra 10 minutes because who even remembers how to spell bureaucracy in the first place?

That and a million other things (including not knowing how I will pay my rent this month) and such an underwhelming return of Victoria’s Secret “shows” that should have stayed canceled. Congrats on all the new celebs models and influencers who had the chance to walk the stage and perform, but where was the inclusivity? Did Tyra Banks forget how to model? Because of the fit, the hair, and the body all was serving, the walk, however, made me cringe. The heels were ultimately uncomfortable and barely supported any of those models. Anyway, all that just piled up and dragged me down.

That hurt, you know. And I think that just flipped a switch in me, where I was like, Okay, Fuck you, fuck bureaucracy (copy-pasted word), fuck failer. Watch this.

And then I cried. Dramatically dramatic cry that it was, turned out I barely shared 10 tears altogether. I just needed to scream. And so I did. To the point where I was just standing in the shower and was quiet.

No emotions were left in me.I was now completely drained and tired. So I did what any normal person would do.I slept it off. Dreamt of putting on that Prada airspace suit to fly to the moon.

Damn, I am giving melodramatic again, aren’t I?

But I truly believe that is it beyond important to share each other’s experiences and journeys. In a world where loneliness is one of the biggest issues — feeling seen and heard is important. As I’ve mentioned before successful success is very ugly and uncomfortable before that top reaching point.

With that being said, the launch of the Signature Identity Style guide is unfortunately postponed for a week due to circumstances that I cannot control. And that is okay. Luckily for me, I do believe in the divine timing.

After all, Jacquemus was not built in a day, and now it has its very first boutique in the US. Congrats on that. The brand and Mister Jacquemus himself are extraordinary and fairly so is one of the trendsetters in the world of current fashion and I believe will stay so for many more years to come.

It is not only about being talented but also about having a strong sense of aesthetics at your core and knowledge of how to use those.

I have 2 juicy book recommendations for you this week that are a great addition to the Aesthetic Intelligence that I mentioned in my previous newsletter.

Book 1 — The Psychology of Fashion

Book 2 — The Big LeapGuess how many books I am reading/listening.

Answer — more than there two.

I am going to wrap up this one with the last touch of melancholia. Forever sunshine creates desserts. Rain every now and then (and necessary screaming in the shower) is really important to keep that balance of life.

So for fuck’s sake, expand your style from 1–2 to 3–5 styles to give yourself room for experimenting within your inner aesthetics. Besides, you will never feel bored again.

And don’t forget, some of us just don’t aspire to be simple and I think it’s something else, something beautiful.

That’s all.

Okay, love you, bye xo

Your slightly nonchalant fashion stylist,

Aya x