FAQs
The Fashion Scientist Approach
What exactly is a ‘Fashion Scientist’?
It’s a philosophy that style isn’t just about "vibes"—it’s about data, architecture, and psychology. I apply "scientific" logic (proportion, colour chemistry, fabric longevity, and brand DNA) to ensure your look or your brand isn't just a trend, but a calculated success.
Do you work with individuals or just brands?
Both. My work is divided into two labs: Personal Styling (for the individual woman looking to master her visual identity) and Creative Direction (for brands looking to build world-class campaigns and experiences).
Do I need to know anything about fashion before working with you?
Not at all. You don’t need experience or knowledge, just curiosity. Everything is designed to guide you step by step, wherever you’re starting from.
What makes your approach different from other stylists?
I don’t focus on trends or quick fixes. My approach is about understanding your identity, building a system around your style, and helping you make confident decisions long-term.
Can I work with you if I’m not based in London?
Yes. All services are available online, so you can work with me from anywhere. In-person sessions are optional, not required.
Personal Styling Services
How do I know which service is right for me?
If you’re unsure, you don’t need to figure it out alone. You can book a free call, and we’ll choose the right starting point together based on where you are and what you need.
Do I need to buy new clothes to benefit from styling?
No. Most of the work starts with what you already have. The goal is to make your wardrobe work better before adding anything new.
How quickly will I see results?
Many clients notice a shift almost immediately, especially in how they approach getting dressed. The deeper transformation builds over time as your style becomes more consistent and intentional.
Creative Direction & Branding
What is the difference between a Stylist and a Creative Director?
A stylist focuses on the "what" (the clothes). A Creative Director focuses on the "why" and the "how." I oversee the entire visual narrative—from the concept and storytelling arc to the lighting, casting, and final emotional impact of a campaign or runway show.
I’m a new brand. Can I afford a Creative Director?
Absolutely. While my full-scale campaign direction is a premium service, I offer Brand Consulting & Visual Audits at a day rate. This allows independent brands to get high-level strategic direction without the "full-service agency" price tag.
What is the lead time for a campaign or event?
For high-impact campaigns or runway shows, I recommend booking at least 4–6 weeks in advance to allow for proper conceptualisation, casting, and sourcing. For consulting or audits, I can usually fit you in within 7–10 days.
What kind of projects do you take on as a Creative Director?
I work across fashion editorials, brand campaigns, social content, and visual experiences. Each project is approached as a full narrative, not just visuals.
Do you work with individuals or only brands?
Both. I work with brands, founders, and creatives who want to develop a strong, cohesive visual identity or execute a specific project.
How does working together on a creative project look?
Every project starts with a conversation. From there, I develop the concept and guide the creative direction through each stage, ensuring everything feels aligned and intentional.
Booking, Payments & Logistics
Do you only work in the UK?
While I am based in London, the science of style has no borders. I work with clients globally, both virtually (for consulting and digital strategy) and on-location (for campaigns, events, and runway shows).
How do we start a project together?
Every great experiment starts with a hypothesis. We begin with a Free Discovery Call to discuss your vision, budget, and goals. From there, I’ll provide a bespoke "Project Formula" (proposal) outlining the scope and fees.
Do you offer 1:1 Personal Styling outside of the Society membership?
Yes. For those who need an intensive transformation, I offer Full Wardrobe Labs and Event-Specific Styling. These are high-touch, private services outside of the Styling Society community.
How do payments work?
All services are booked and paid in advance through the website. Once confirmed, your spot is secured, and we begin the process.
Do you offer refunds?
Due to the personalised and digital nature of the services, refunds are not typically provided once work has started.
What if I still have questions?
That’s completely fine. You can always reach out or book a free call, and we’ll talk through everything together.
What are your payment terms?
For project-based work (Campaigns/Events), I require a 50% deposit to secure the date, with the balance due upon completion. For consulting and day-rate work, payment is required in full at the time of booking.
What is your cancellation policy?
I value your time and mine. Cancellations made within 48 hours of a scheduled consultation or shoot are non-refundable but can be rescheduled once within a 30-day window.
Styling Society Chat Membership
What is the "Styling Society" exactly?
It is my private membership community designed for women who want to master their personal style without the price tag of a full-time personal stylist. It’s where I share my "Style Science" through weekly theory, practical challenges, and real-time support.
I’m not a "fashion person"—is this for me?
Especially for you. The Society isn't about following trends; it’s about understanding the logic of how to dress your specific body and lifestyle. We strip away the fluff and give you the formulas that actually work.
What is the difference between the three tiers?
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The Observer: Perfect for those who want the weekly "intelligence reports" and lookbooks to execute on their own.
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The Society Member: For those who want skin in the game. You get live access to me in our Saturday chat and a monthly 1:1 check-in.
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The Elite Partner: Total proximity. Limited to 40 people, this includes quarterly wardrobe audits and bespoke capsule edits.
How does the "Saturday Chat" work?
Think of it as having a Creative Director in your pocket. Every Saturday (10 am–7 pm), our private group is live. You can send photos from fitting rooms, ask for feedback on your weekly challenge, or get a second opinion on a "risky" purchase before you hit the checkout.
Can I upgrade or downgrade my plan?
Of course. You can evolve your membership as your style confidence grows. You can manage your subscription directly through your account portal at any time.
Is there a long-term commitment?
No "forever" contracts here. All memberships are monthly (unless you choose the yearly "Science-Saver" option). You can cancel at any time, though we’d be sad to see you leave the Society!