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Creative Direction by Aya Lisch

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I am a Creative Director who works at the intersection of logic and imagination. Under the Fashion Scientist philosophy, I translate brand DNA into visual languages that don't just look

beautiful—they behave like living things.

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Whether building a world for a high-fashion editorial or architecting a unique brand campaign, my approach is both scientific and sensory. I develop creative direction that feels cohesive, distinctive, and aligned with the identity behind it. Building cultures for brands that refuse to be ordinary is kind of my jam. 

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This approach is great for individuals, brands, and creatives who want more than surface-level visuals. Whether you’re developing a campaign, planning a shoot, or creating an experience, I guide the concept from initial idea through to final execution, ensuring everything speaks the same visual language and we have the most fun and efficiency working together. 

Each project is approached with both instinct and strategy, balancing aesthetic precision with emotional impact.

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High-Impact Brand Campaigns
(Editorial & Commercial)

The 'Big Picture' service for seasonal launches and brand storytelling.

Pricing: Starting from £850 per project

​What's included:

  • Creative Direction: End-to-end visual leadership from concept to delivery.

  • Storytelling Architecture: Narrative frameworks that turn a launch into an emotional arc.

  • Fashion Editorial: Styling and direction for high-fashion print or digital features.

  • Commercial Visuals: Polished assets designed for high conversion and brand prestige.

  • Mood Boarding & Casting: Precise curation of talent and aesthetic tone.

  • Location & Set Scouting: Finding the environment that breathes life into the concept.

  • Post-Production Oversight: Ensuring the "Scientific" precision carries through to the final edit.

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Runway & Experiential Direction (Events)

Translating brand identity into physical, three-dimensional experiences.

Pricing: Starting from £750 per event

​What's included:

  • Runway Show Direction: Full choreography, lighting, and sound logic for fashion shows.

  • Experimental Fashion Events: Pop-ups and launches that prioritise sensory immersion.

  • Lifestyle Experiences: Curating brand dinners or press days that feel like "World Building."

  • Atmospheric Design: Every detail, from scent to set design meticulously planned.

  • Team Leadership: Managing hair, makeup, and production teams under one vision.

  • Guest Journey Mapping: Designing how the audience "feels" the story from entry to exit.

  • Live-Capture Strategy: Ensuring the live event is perfectly documented for digital longevity.

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Social-First Creative Strategy (Digital Campaigns)

Architecture for the modern attention span—Instagram, TikTok, and Beyond. 

Pricing: Starting from £550 (Monthly Retainer)

​What's included:

  • Social Media Campaigns: 360° digital strategy that feels organic, not like an ad.

  • Content Logic: Developing a "visual cadence" for your brand’s daily presence.

  • Trend Synthesis: Strategically applying "Science" to trends so they align with your DNA.

  • Video Direction: Conceptualising short-form video (Reels/TikToks) with high production value.

  • Graphic Identity: Overlaying brand design elements onto lifestyle content.

  • Engagement Narratives: Crafting captions and stories that invite a "Society" to form around your brand.

  • Influencer Briefing: Creating the creative guardrails for third-party creators.

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Brand Consulting & Visual Audit (Strategic Partnership)

For brands that have the potential but lack the 'Scientific' direction. 

Pricing: From £100 per hour / £450 Day Rate

​What's included:

  • Brand Design & Logic: Auditing your current visual output and identifying "weak links."

  • Creative Architecture: Developing a "Brand Bible" for your internal teams to follow.

  • Audience Language: Refining who you are talking to and the visual tone they respond to.

  • Positioning Strategy: Finding the "gap in the lab" where your brand can lead the market.

  • Competitor Analysis: A scientific look at the landscape to ensure your brand stands alone.

  • Mentorship & Direction: Acting as a seasonal "Head of Creative" for independent businesses.

  • Style Theory Integration: Applying human psychology and fashion history to your brand identity.

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