Any fear is the excitement without a breath

Aya
Apr 20, 2025
2 min read

I am back from my mourning time of life.

The harsh reality is that after I pour out my soul no one joined Hot Mama Bakery community.

Must admit, my marketing skills have to improve because as results show — that one sucked. So as any responsible adult after 5 days after launch I collapsed.

My misery reached its peak by Saturday and all I can do is hysterically sobbing in my bed with a bag of chips and tons of chocolate aka girls dinner. Before dinner time I was still pushing myself to work. Through literal tears.

However, even while I was laying there staring into the sky through my window I knew I was not done or giving up. The bumps of failure is what truly creates success. In a matter of one week I randomly met a new friends who is not only an excellent expert in marketing but also agreed to help me out with my strategy to move forward.

I’ll take it as a necessary product development before the breakthrough. and that development is full of fear. However, any fear is the excitement without a breath.

Same emotion chemicals different outcome. All we need to do is make a room to breathe and let the unknown with excitement. Exactly what I encourage you to do.

Don’t give up on yourself and your personal development. Imagine if Virgil Abloh never wrote those emails to hire him. Imagine if Doechii wasn’t fired 5 years ago that lead her to winning Grammy this year and bringing performances to the whole new level. Imagine if Beyonce believed anything people would say about her and Kendrick Lamar would choose to be a bigger person and let the disrespect slide. None of the greatness of art would be born.

As a character development and evolvement a lot of people suggest creating an alter ego (example Sasha Fierce -> Beyonce) that is everything you want to be but for whatever reason afraid to show the world. Which in a long-or-not-so-run will turned out to be fully implemented into your present self.

I think I went too far with my alter egos (like 10 different) that I somehow forgot my main core. So my goal this year to collect them all into one me. Regardless on which side of the journey you are currently — you deserve to be looking good, feeling extraordinary, and know you the fuck you are.

For remembering who the fuck you are — follow Justin. Such well pointed out issues that I feel a lot of us struggle with. For styling purposes — do join Hot Mama Bakery. Literally have the ability to be the FIRST one to join the community and support my dream.