Adopt “I have nothing to lose” mentality when it comes to you style
- Aya

- Apr 20, 2025
- 4 min read
Missed me?
I bet you did, little flirt.
I did flirt last week too. Had to make sure I still got my game going on. So as any single respectful woman who doesn’t have time to date, I went to flirt with someone at the Apple Store. Crazy things can happen in your life when your brain starting to get into mentality “I have nothing to lose”. Please don’t confuse with bank robbers type of attitude.
Where I am leading with this? Glad you asked.
See, it is all about confidence. And I know you have heard that one a million times.
But what a lot of us don’t know/often forget is that none of us was actually born with such helpful tool. We develop one. But can’t really keep it intact if we do not constantly exercise it with inner brain chemistry (self-talk) and also with outside world (through flirting, open shoulders, and style).
And you are correct, you don’t need to have a style to be happy in life, but that sure helps. Clothes are one of the easiest ways to exercise confidence and to interact with the world.
Once you feel confident in your own skin and clothes — you relax, your shoulders straighten and fall back (I know you know the feeling), your walk and entire attitude to the world changes within seconds. You feel good about yourself. You are more open to the pleasant energy. It is simple science laws of psychology.
If you are ready to use those little tricks on everyday basis but don’t know where to start — I got you in 3 different ways.
Signature Identity. A personal pocket Style Guide that has been built for you with a mixture of fashion, science, and behaviour analysis to help you embrace your inner light and character to become unapologetically yourself.

IS GREAT FOR YOU IF you want to take your time with learning more of basic knowledge first and if you are looking for a few science formulas to enhance your style and stop stressing out what to wear to the office those 3 days a week.
Available to purchase here.
HOT MAMA BAKERY vip club
Mark your calendars and keep your panties on (or not).
December 1st you have the ability to have yours truly on the pulse of your style DAILY! You will have 3 levels of subscription to select from. And it will be packed with multiple perks and bonuses based on your subscription.
Imagine having Seasonal Style Gems in a reach of your phone with clickable hidden items, curated for every vibe and budget, plus our signature “Color of the Month” to keep your looks fresh and bold. You will be able to get Tailored Advice (monthly 15-minute mini-consultation for personal style feedback, plus quarterly 1:1 wardrobe consultations (30–45 minutes) to refine your look for seasonal needs or special events).
Can’t leave you without a Private Member Chat for Q&A and just general girls fashion talk where I will be available to reply whether or not you should buy this or that (and will share tactics if you are indecisive and frustrated when shopping).
And SO-SO-SO much more.
This membership isn’t just styling — it’s your all-access pass to high-impact, effortlessly chic fashion. And all in 2 languages (English and Ukrainian) — you pick!

Sign up to the waiting list here to get first access for a juice price.
3. One on One services. I totally get if you want me all to yourself. Don’t worry, I am not going anywhere. I am still available for individual services. Would advise to book in advance, as you can see your bestie is booked and busy.
To sum up, these last few weeks taught me to let go of my delicious control and let the energy to its work (yes, still single, and yes will be flirting around London more). My point is when stepped into “What I have to lose” mentality, somehow, wonderful people just started finding me, striking a conversation, and just made me feel good despite my struggles. And of course it is now all pink and unicorn out there. Diabolical people made me take a step back from them and remember to always mind my business and get them out of my head (does not apply to slow tourists in London city, thank you).

Apply the same tactic when cleaning the wardrobe (yes, it is that time of the year) for the winter season. Let go of the things that no longer has the space and invite new trends, new style, and new exoeriences into your style and life. If you are on the limited budget — try to play and pair things that you already have. That is my fashion tip of the week for you. Conveniently so, Signature Identity style guide (available in two languages) can teach you exactly how to do all the above in this paragraph.
Last but not least, PLAYLIST (I know) of the week has arrived.
Never Split The Difference is my additional obsession.
That’s all.
Okay, love you, bye xo
Your slightly nonchalant fashion stylist who is still bravely fighting bureaucracy,
Aya x



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